A fruitful discussion has taken place between Side Street Boyz band under CES Entertainment and NiG Media CEO Nathaniel IG.
NiG MEDIA is an online brand that promotes upcoming and established artists in the Nigerian music industry.
Recall that Side Street Boyz hit track "American dream was hosted on the NiG Media online radio platform a few weeks ago and since then, effort has been initiated by both parties on how to work together to improve their already existing relationship.
Meanwhile as part of the partnership agreement, NiG media brand details will be hosted on the Side Street Boyz website and other social media platforms.
NiG media will assist in our music promotions including Digital music video distribution, music publishing, music blog placement and the band will possibly get revenue once established.
Again on our discussion is our upcoming talent hunt tagged "Forever and A Day Hero" for both male and female artists. Details will be updated once we get approval from CES production."
Side Street Boyz gave an insight behind the scenes as they rehearsed their upcoming track 'Words that I say'.
Talking from their Celebrity Studios in Africa where they record, Fidel talked about the fun and excitement the band have whilst rehearsing.
Fidel says ''It is such fun when I am here...the sound of the music is great''
Caroline Elwood-Stokes, who writes the lyrics for the band says ''I wish I could be with the band members right now, the music they produce is truly amazing.
